Evaluation of Hilton Hotel Essay Example | Topics and Well Written Essays - 2250 words

Evaluation of Hilton Hotel - Essay Example This work tends to explain some of the services offered by the company as well application of special evaluation techniques to ascertain some of its weaknesses and the provide solutions for such limitations. Human factor, as far as service performance is concerned, forms one of the basic areas to gauge a certain hotel. Hotel service evaluation is more subjective because it depends on opinions of several customers as well staff, and this might vary depending on individuals taste or preference. However, currently there are standard evaluation tools which produce a generalized result. Such evaluation tools are SERVQUAL and walk-through audit among others. In specific, the following discourse focuses on the hotel’s presence in the United Kingdom. The United Kingdom offers a strategic market for Hilton. It contributes significantly to the clientele base of the hotel globally. One of the most amazing facts is the way the hotels blend in the local serene environment. For instance, th e London hotel has a bar which directly overlooks the Hyde park. Consequently, when one is in the bar, one gets to sight the Hyde park. This is just an example of how strategic the Hotels in the UK are placed. (D'ANNUNZIO-GREEN, 2004). The cultural as well as the historical position of London, for instance, makes the United Kingdom a leading tourist destination site. Consequently, the Hilton hotels in the region stand better chances in terms of revenue collection. Their profitability relies on how effective is the president of the hotels in the region planning to maintain their status. It is also important to acknowledge competitors like Lowry hotel in Manchester (Porter & Prince, 2010) Every customer will always have different opinion with regard to the satisfactions of the hotel services. This would depend on the staff hospitality, behaviour, experiences, and responsibility among other traits to do with the staff. Furthermore, facility’s communication strategies, safety, av ailability, and accessibility would determine the suitability of a hotel (Spector, 2005). The Hilton hotel is one of the largest tourist hotels in the region. In the current generation, tourists have greater expectations with regard to the quality of hotel services. In London, the hotel is in Westminster as well as West End. Therefore, in a bid to retain its clients, it ought to maintain the levels of quality services provided. The UK market is quite dynamic in terms of service provision in the hotel industry. The hotel management system is a dynamic system since it keeps changing with customers’ preferences. Humans like new fancy things, hence customers will always flock hotels with advanced amenities in transport, communication, entertainments and catering among other areas of service in such hotels. By conforming to the current trends, the Hilton hotels in the UK would likely perform better financially. Hilton hotel departmental managers have the role to listen to the clie nts and do as they wish to attract and maintain more customers. I would say this is not an easy task due to the fact that the majority of tourists or customers come from different countries or cities with different cultures, beliefs and style among other aspects. Furthermore, it would be expensive and time consuming to treat each customer according to his or her

iTunes and the Future of Music Essay Example for Free

iTunes and the Future of Music Essay Through its iTunes, iPod, and proprietary music software, Apple dominates the legal music download industry. But with the iPod contributing half of all the firm’s revenues, Apple faces intensifying competition posed by imitators such as the joint venture between Microsoft and MTV, and Samsung’s Helix. In addition to the competitive pressures, iPod also faces legal challenges. In France for example, legal enactments that compel firms with proprietary music management software to open their code to others are about to be passed. Such a law will also standardize formats across the industry so that songs from one vendor could be played on a digital player from any other system. Apple has also had to stare down the four largest record labels as far as pricing is concerned. While the four largest record labels preferred variable pricing in order to maximize earnings, Apple successfully argued for the flat 99 cents price which is more competitive (Boone and Kurtz, 2008, ch. 4). The success of Apple illustrates how commitment to the marketing orientation philosophy is useful in ensuring organizational success. Unlike the major record labels which insisted on selling music packaged in CDs, Apple realized that music consumers’ tastes and preferences had shifted in favour of the more convenient digital format, and developed a product around such needs. Through the strategy of product development as identified by the Ansoff Matrix, we see Apple adding on to its product line music videos, popular TV shows, and short movies (Mercer, 1996). Apart from the product, Apple also got other elements of its marketing mix right. In particular, its adoption of the flat $0. 99 price rather than the variable pricing pushed by major record labels ensures that the product remains competitive. Its ability to bundle together its three products the iPod, iTunes and proprietary music software is also a smart marketing gimmick that has enabled it to lock in customers (Boone and Kurtz, 2008, ch. 4). Apple derives its sustainable competitive advantage from its proprietary music software as well as its unique player iPod. By enacting laws that allow Apple’s rivals access to its code, and by standardizing formats across the industry so that songs from other vendors could play from the iPod and vice versa, the new regulations will in essence be eroding the source of the competitive advantage enjoyed by Apple in the digital music industry. For that reason, should the French legislation succeed, it would be better for Apple to pull iTunes out of the French market (Boone and Kurtz, 2008, ch. 4).

Gender Mainstreaming: Impact and Effects

Gender Mainstreaming: Impact and Effects The Fourth World Conference on Women in Beijing in 1995 approved gender mainstreaming as a key strategy for promoting equality between women and men. Many international organizations including the United Nation were entitled to implement the strategy in their work. In 1997 the Economic and Social Council provided concrete guidelines on how the United Nations should work to incorporate gender perspectives in its work programmes (ECOSOC Agreed Conclusions 1997/2). The importance of the gender mainstreaming strategy was reinforced in the twenty-third special session of the General Assembly to follow-up the implementation of the Platform for Action (June 2000). The strong focus on the advancement of women and gender equality has led to increased international recognition of the importance of gender perspectives, such as poverty reduction, human rights and good governance. Moreover, these perspectives must be taken into account in data collection, analysis, policy making and planning, to ensure the achievement of gender equality, effective and sustainable development and peace and security. Although, it is easy to secure agreement for gender mainstreaming as an important strategy for promoting gender equality, implementation of this strategy has proven more difficult than its predictions. The implementation of gender mainstreaming can primarily require significant changes in how business is done. Trying to bring the realities of both women and men to bear on data collection, analysis, planning and monitoring in all areas of development, requires specific knowledge and capacity. Gender Mainstreaming Definition: the process of assessing the implications for women and men of any planned action, including legislation, policies or programmes, in all areas and at all levels. It is a strategy for making womens as well as mens concerns and experiences an integral dimension of the design, implementation, monitoring and evaluation of policies and programmes in all political, economic and societal spheres so that women and men benefit equally and inequality is not perpetuated. The ultimate goal is to achieve gender equality. (ECOSOC 1997) Meaning that, gender mainstreaming in all decisions, will take into account that there are women and men in different situations; which will prevent discrimination between the sexes. It is not about few individuales dealing with gender issues, but all individuals are challenged to think about this equality between women and men. Never the less, gender mainstreaming is a strategy to ensure that equality is realized as a state responsibility. However, gender means is not about being women or men, it is taking into considiration the variety and diversity of people, for the reason that we live in a world that is impacted by the allocation of gender roles. People are judged by their behaver based on gender expectations. Therefore, gender mainstreaming is an organizing principle, gender is the analytical point for gender-sensitive work, and equality is the goal to be achieved. The dimensions of gender mainstreaming: Gender mainstreaming is both of gendered political and policy practice and a new gendered strategy for theory of development. As a practice, gender mainstreaming is a practice to promote gender equality. It is also intended to improve the effectively of mainlines of policy by making visible the gendered nature of assumption, process and outcomes. However, as a form of theory gender mainstreaming is a process of revision of key concept to grasp more adequate a world that is gendered, rather than establishing a separate gender theory. (Walby 2005). Reasons for implementation of gender mainstreaming: Gender mainstreaming is not an end in itself, but a means to an end. (Vijayakumar 2006). Gender mainstreaming does not involve developing separate womens projects within work programmes, or even womens components within existing activities in the work programmes. It requires an attention to gender perspectives as an integral part of all activities across all programmes. This involves making gender perspectives more central to all policy development, research, development, implementation and monitoring of norms and standards. It is important to see the linkages between gender mainstreaming and the promotion of equal opportunities and gender balance within the organization itself. Organizational culture and organizational values are important in terms of creating work environments which are encouraging to gender mainstreaming. The gender mainstreaming strategy does not mean that targeted activities to support women are no longer necessary. Such activities specifically target womens priorities and needs, through, legislation and policy development. Women-specific projects play an important role in promoting gender equality. They are needed because gender equality has not yet been attained and gender mainstreaming processes are not well developed. Gender mainstreaming strategies and gender equality strategies are important for reducing existing gaps, serving as a channel for promotion of gender equality and creating a constituency for changing the mainstream. Gender mainstreaming can create an empowering space for women. Gender mainstreaming strategies, that focuses on men support promotion of gender equality by developing male buddies. It is vital to understand that these two strategies, gender mainstreaming and womens empowerment, are in no way in competition with each other. (Braams 2007). Gender empowerment strategies have worked for year on capacity building for women themselves. However, Gender mainstreaming can be one of the most effective Strategies supporting gender equality. Gender mainstreaming is a way of ensuring that policy and decision-making take account of womens and mens different interests and needs. For gender mainstreaming, decision-making on policy measures and priorities has to be organized in a way as to do justice to the differences between men and women. (EC 2007). Gender mainstreaming policy should respond to changes in requirements, interest and perception with regard to womens and mens social roles, as it promotes equality. Moreover, it cant be accomplishes by one actor, it is a combination on individuals and organizations at all level. Gender Mainstreaming helps in the following qualities at work; first, gender mainstreaming it focus on equitable distribution of resources between women and men. Second, Gender mainstreaming supports for equal opportunities policy at all levels of the organization. Third, Gender mainstreaming supports for equal opportunities policy at all levels of the organization; engendering of knowledge, skills and attitudes. Never the less, Gender equality and the right to equal participation in all sectors of society are fundamental Human Rights. Gender mainstreaming is a process for ensuring equity, equality and gender justice in all of the critical areas of the lives of women and men. (Vijayakumar 2006). Moreover, it increases the effectiveness and eficiency of the work. It is known that men are more rational and women are more emotional, lets asume the assumption, then the brainstorming and decisions made will be better if they are taken by both sexes. The Implementation: Gender mainstreaming should be implemented at two levels; the organization and organization programmes, in order to benefit from it the most.( World Bank 2003). The Organization: In order for and organization to contribute to greater gender equality should have the following structures, policies and procedures in place. First, a clear policy on its commitment on gender police, and it is supported by senior and middle management. Second, Human resources practices that is sensitive to the gender needs and interests of both women and men on the organizations staff, as well as in their constituency. Third, Internal tracking and monitoring capacity to ensure that the strategy is being reached, and this may include some monitoring on staff recruitment and promotions and the performance of managers and supervisors in discussing and following up on gender equality initiatives. Fourth, a central gender mainstreaming unit with policy responsibility and mandate to guide the overall gender mainstreaming process. Finally, a recognized network of staff responsible for gender equality issues in their respective work units, coordinated as a team by the policy unit. The organizations programme: Effective gender mainstreaming strategy therefore includes at least the following programming elements. First, Project management that is technically proficient, aware of the implications of gender differences for project outcomes, remains in touch with the constituency, and establishes positive incentive and accountability mechanisms to ensure consistent results is extremely important. Second, an effective monitoring and reporting mechanisms capable of reflecting how far the project is contributing to greater gender equality. Finally, Gender analysis that explores the national and international context in which the concerned communities are operating, clarifies the ways in which this context impacts differently on women and men and the implications of these differences for project activity. However, hat might appear to be minor actions actually represent major life-changing moves for women and men, given the dynamics that existed before gender mainstreamed programmes. Given the traditional and financial constraints hat combine to keep women a safe distance from making the inconsequential decisions and choices, these seemingly small-step decisions are massive. Gender mainstreaming outcomes and benefits: Women are not newcomers to the working world as some may believe, but their role is changing, as are the socials values. Historically womens work has been relegated to the home. But, it was not always so, for most of human history, work and the rest of life were completely integratedà ¢Ã¢â€š ¬Ã‚ ¦with the industrial revolution, the workplace moved out of the family, homeà ¢Ã¢â€š ¬Ã‚ ¦the workplace became mens domain; and women came to bear the responsibility of supporting the family. (Rao, Stuart, Kelleher.1999) Today, women account for nearly fifty percent of the workforce but for less than 4 per cent of the nations top executives. Women managers are clustered into administrative and support functions. (Kaila.2005) Gender mainstreaming can be associated with many benefits including: assisting in achieving better gender data collection and analysis, ensures economic security for both sexes, achieving equal value for paid work, achieving a gender balance and achieving equal participation of women and men the rights of women and men. (Rea 2007) First, assists in achieving better gender data collection and analysis; this will inform the integration of a gender perspective in the development of all organizations policies, processes, systems and structures. It will also provide the gender analysis which is critical to the development of effective gender action measures to tackle specific gender inequalities Second, ensures the economic security of both men and women, as it addresses the gender inequalities which lead to poverty. Third, achieving equal value for paid work, equity, done by women and men; including the equitable sharing of work and family and caring responsibilities. Fourth, achieving a gender balance, on all level of the organization. Fifth, ensures the active and equal participation of women and men at all levels of organization. Finally, promotes and protects the rights of women and men by increasing awareness of their different needs and potential to have the same opportunity to live a fulfilled life. Never the less, Gender mainstreaming can be associated with many benefits including: Quality improvements enhance the effectiveness of the administration process, Enhance participation process, financial benefits and improve the organizations image. Limitations and restrictions on gender mainstreaming: The limitations of gender mainstreaming are easy to solve, but their solutions are costly. Main limitations are identifying partner, commitment of senior management, fund raising, instruments and up- to date data on gender issues. (Taylor 1999). First, to effective implementation of gender mainstreaming partners are requires, identifying them, raising their awareness of the importance of this concept and making them write reports Second, commitment of senior managers is absolutely necessary. If senior managers pass on the message, support it and strengthen it, half the way is achieved. However, senior managers are generally only convinced to convey a message if their political superiors are committed to a cause. Third, Gender mainstreaming is an investment in the overall quality of policy. The costs of this quality improvement should therefore be counted as regular policy costs. Staff, experts and budgets should be made available Fourth, adequate instruments of measurements, manuals, monitoring procedures and evaluation procedures for gender mainstreaming should be tailored to the address the organizations needs. This will need experts to perform them. Fifth, in order to benefit from gender mainstreaming implementation, staff members should have up-to-date knowledge and awareness of gender issues. Hiring experts to keep monitoring the updated material about gender issues and presenting it to the staff can be the solution and may be costly. Conclusion: Equality, which is the corner stone of democratic nations, successful organizations and a basic human right, are time and space dependent phenomena. At least three historical waves of approaches to equality between the sexes can be distinguished (Ress, 1998). Through the strategy of gender mainstreaming, different realities of women and men are aware of and made clear, the observance of the gender perspective is an essential decision criterion for suitability and quality of the measure. The gender mainstreaming process makes no institutional gender politics unnecessary, as shown by the present analysis indicates that women are disadvantaged in many areas yet. The instrument of women is therefore still need to be applied long! What is new is that the gender mainstreaming approach also includes the situation of the men in our society in the analysis. A major obstacle to successful mainstreaming is the attitudes and cultures in our development organizations, which carry the baggage of their own quite traditional male cultures of work and power. These attitudes and cultures continue to be transferred in practice at home and in the field. Finally, International Labor organization should strengthen its policy and programmes on gender equality and decent work, support gender sensitive policy formulation, work with governments and social partners on employment and job creation, strive to improve the understanding and application of the principle of equal remuneration for women and men for work of equal value. Recommendations: Increase the involvement of men as partners: Successful gender mainstreaming calls for a deeper involvement of men at all levels. It is also requires a greater sensitization of men to the larger issues at stake. Activist women point to the need for men for men to become involved in Men in Development and Mens Empowerment program. Work on Government policy change: According to NGO Activists: Government is supportive are words, they make very good pronouncementsà ¢Ã¢â€š ¬Ã‚ ¦ yes, lip service, very good. Action is where we think there is a problem. We think that there is no political will; real political will is to be able to implement. Sensitize women in power: Efforts must be also be made to deepen the sensitization of those few women in power and ensure their gender consciousness. Networking: Network is critical in moving women from immediate community activities into broader regional and national areas of related concern. Networking also presents opportunities to bridge the gap between urban and rural women as well as divides of class, religion and age in order to build strong cohesive force. Hazards of Volcanoes: Minimising the Risks Hazards of Volcanoes: Minimising the Risks A natural hazard is defined as a natural process or phenomenon that may cause loss of life, injury or other health impacts, property damage, loss of livelihoods and services, social and economic disruption, or environmental damage (UNISDR, 2009). It is clear that volcanoes pose a huge threat to human life and can also have major economic impacts. This short essay aims to present the hazards that arise due to volcanoes and look at what measures are currently (or should be) being taken in order to minimise the risks taken by living in close proximity to one. Primary Volcanic Hazards http://earthquakescanada.nrcan.gc.ca/nazko/IMG012.jpgThe main and most obvious hazard that occurs due to a volcano (depending on the type) is the eruption. For volcanoes such as Kilauea in Hawaii the effusive eruption is less dangerous due to the lower pressure and lava tends to be erupted rather than other materials. The main hazard from these types of eruptions is the lava itself, which can reach widespread areas in some cases and destroys most things in its path. Volcanoes similar to Mount St. Helens in Washington, USA have extremely dangerous explosive eruptions (also known as Vesuvian eruptions) which involve many different hazards in themselves. Massive quantities of ash-laden gas are violently discharged to form a cauliflower-shaped cloud high above the volcano (Tilling, 1985). A report by (Myers Brantley, 1995) describes the effects of the blast from an eruption such as this: An explosive eruption blastsmolten and solid rock fragments (tephra)into the air with tremendous for ce. The largest fragments (bombs) fall back to the ground near the vent, usually within 2 miles. The smallest rock fragments (ash) continue rising into the air, forming a huge, billowingeruption column. Eruption columns can be enormous in size and grow rapidly, reaching more than 12 miles above a volcano in less than 30 minutes. Once in the air, the volcanic ash and gas form an eruption cloud. Large eruption clouds can travel hundreds of miles downwind from a volcano, resulting inash fallover enormous areas Another hazard is known as a pyroclastic flow and is when High-speed avalanches of hot ash, rock fragments, and gas move down the sides of a volcano during explosive eruptions or when the steep edge of a dome breaks apart and collapses. Thesepyroclastic flows, which can reach 1500 degrees F and move at 100-150 miles per hour, are capable of knocking down and burning everything in their paths. A similar hazard is known as a pyroclastic surge which is more energetic and has a dilute mixture of searing gas and rock fragments. They can move over ridges easily whereas flows tend to follow valleys (Myers Brantley, 1995). Secondary Volcanic Hazards Hazards that are not a direct result of the initial blast can be classed as secondary. Mud and debris flows are known as lahars and are initiated by large landslides of water-saturated debris, heavy rainfall eroding volcanic deposits, sudden melting of snow or ice near a vent or the breakout of water from glaciers, crater lakes or from lakes dammed by eruptions (Tilling, Topinka, Swanson, 1990). These are also very destructive and range greatly in size from several centimetres in size to kilometres and in speed from less than a metre per second to tens of metres per second. Most of the time an earthquake proceeds a volcanic eruption due to the imminent release of the pressures that have built up inside. An earthquake can be extremely dangerous in itself, so when coupled with an eruption it can be devastating. The main hazard is shaking and ground rupture which can lead to severe damage of buildings and in turn cause loss of life. They are largely dependent on the local geological and geomorphological conditions which can either amplify or reduce wave propagation (Perkins Boatwright, 1995). For example, a city built on a river bed is far more vulnerable due to the phenomenon of liquefaction which amplifies the size of the waves due to soil temporarily losing its strength and transforming into a liquid. Damage to electrical power lines or gas mains can also cause fires to break out and in some cases they may be extremely difficult to put out due to water mains bursting which would incur a loss of pressure. Reducing the risks from these hazards One of the most important processes involved in reducing the risks imposed by a volcano is monitoring. According to (Brantley Topinka, 1984) Volcano monitoring involves a variety of measurements and observations designed to detect changes at the surface of a volcano that reflect increasing pressure and stresses caused by the movement of magma, or molten rock, within or beneath it. There are many measurements that are taken in order to build up a large picture of the volcano and ultimately predict to the nearest accuracy possible when an eruption is going to take place. The movement of the ground is closely recorded because increased movement can indicate an upcoming eruption due to the movement of magma underground. Standard levelling surveys are used to obtain changes in the elevation, the tilt is measured and electronic distance measurement is also used. When no earthquakes or measurable ground movement occurs there are geophysical properties which can be measured including electr ical conductivity, magnetic field strength and the force of gravity. Once again, changes in any of these values can indicate the movement of magma. Changes in the composition or emission rate of sulphur dioxide and other gases from a volcano can also indicate a variation in magma supply rate or a change in magma type. Modified from (Wright Pierson, 1992) In addition to monitoring, detailed hazard maps are drawn which show the areas that are likely to be effected during an eruption event. Figure 3 is a simplified version for the Mount St. Helens volcano. These maps are extremely useful because they allow resources to be allocated to the parts that need it the most. For example any settlements in immediate danger from the volcano must be evacuated first, and so on. The final piece in the hazard reduction puzzle is communication. No matter how precise the information regarding an eruption is, it is useless unless this information is successfully conveyed to the people at risk and they are in a position where they understand and can take action. The following is what the U.S. Geological Survey Volcano Hazards Program does in order to try and achieve this: participatesin volcano-emergency planning workshops and emergency-response exercises convenesinternational, regional, and local workshops focused on volcano-hazard issues prepareseducational materials with partners, including exhibits, fact sheets, booklets, video programs, and maps collaborateswith emergency-management specialists to develop effective warning schemes meetswith community leaders and residents wanting information about potentially dangerous volcanoes in their area workswith the news media and media producers leadseducational field trips to active and potentially dangerous volcanoes for the public, officials, local residents, educators, and students helpseducators and students with classroom presentations, teacher workshops, field trips, and activities (U.S. Geological Survey, 2009). It is clear that volcanoes pose a huge threat to peoples safety. However, when a high amount of monitoring, planning and communication takes place it is usually possible to predict eruptions to a level accurate enough to save lives. The main limiting factor is the money available to spend (or the money willing to be spent) on all of these things by a countrys government. This means that for example, people in the USA and Canada can feel relatively safe about the threat to them from most of their volcanoes whereas people living in some countries of Africa cannot.

Communication in The Global Village Essay -- Technology Globalization

The world that we understand is rapidly becoming a much smaller entity. Technology is rapidly bringing us to places we have never been before. Thanks to widespread globalization, and the explosive growth and use of the internet, people are uniting and communicating in ways never dreamed two decades past. While more developed countries are taking advantage of this new global village, less developed countries helplessly stay in their idle life rafts as the sharks of these new virtual communities circle round. In the dawn of time communication started with mediums such as facial expressions, groaning, and sometimes just whacking a member of your community in the head. Communications simplest form is essentially dying with the construction and use of this web of interweaving technology known as the internet. Unlike forms of communication of days long past , not everyone can get involved in this World Wide Web. The internet is a community that uses a simple non intentional form of segregation that limits the use of the internet to people who live in countries that have the ability to set up these online villages. The makings of this new virtual revolution is essentially separating people. In the article Social Policy for Cyberspace, Dale Spender argues how people are being rapidly separated into two groups: the Master Minds and those that are being kept in the dark. She also explains how the People in the real world are being divided up into the information-rich and the poor. (Spender, Composing Cyberspace, p 266.) Basically the people with access to a global village are moving forward and the people in underdeveloped countries are lying stagnant. Like myself, Spender believes strongly in the well being of Third World countri... ...ciety demands a world that must rapidly change and make life easier we will strive to achieve that level no matter what the task. Eventually everyone on this earth will be able to connect to create the ultimate utopian global village, but until then we must look to countries less fortunate than us and continue to try and industrialize them to bring them up to our cyber caliber before they are forgotten. Priority needs to be given to research and policies that actually examine and deal with the impact that the new technologies are having on human beings, globally, nationally and locally. (Spender, Composing Cyberspace, p 269.) Works Cited Holten, Richard. Composing Cyberspace: Identity, community, and knowledge, in the electronic age. United States: Mcgraw-hill companies inc. 1998. Spender, Dale. Composing Cyberspace; Social Policy for cyberspace. P. 266

Hunters in the Snow Character Analysis of Tub Essay

Being a man isn’t always easy, for most of their life they are taught to show no affection and to be tough in almost every situation. The tragedy of machismo is that a man is never quite man enough. â€Å"Hunters in the Snow†, by Tobias Wolff, three hunting buddies, Frank, Tub and Kenny, set out on a hunting trip together as they have done for years. Tub, who is over-weight, self-conscious and a good friend, shows some of his weaknesses, strengths and hardships that are sometimes placed on men in different situations. The protagonist, over-weight, Tub and his two hunting buddies, Frank and Kenny take off early one morning to the snowy mountains for a deer hunt. When they arrive and begin heading to the woods they near a creek so they sit down for a little morning snack. Kenny and Frank almost immediately start to pick on Tub as soon as he pulls out a hard-boiled egg and a stick of celery to eat. Kenny states to Tub, â€Å"‘You still on that diet?’ He winks at Frank. ‘What do you think? You think I like hard-boiled eggs?’† stated Tub (Wolff 30). Tub is in denial about his impulsive eating problem, telling them that it is his glands and tries to hide it from them until Frank confines in him about his 15 year old babysitter love affair he is having on his wife. A person being picked on can only take so much until they usually snap or make an impulsive move, the same way that Tub impulsively eats food. After being picked on Tub felt threatened and made an impulsive move by accident. Kenny starts shooting the fence post, a tree, kills a dog and then turns the rifle at Tub saying, â€Å"’ I hate you.’†(33). Tub in fear shoots from the side, shooting Kenny first. Tub and Frank get Kenny in the truck to take to the hospital 50 miles away. Once Tub and Frank begin to drive Kenny to the hospital Frank begins to confine in Tub about his love affair and even though Frank is in the wrong, Tub understands where Frank is coming and doesn’t judge him and instead tells Frank, â€Å"’Frank, when you’ve got a friend it means you’ve always got someone on your side, no matter what. That’s the way I feel about it’† (39). Despite how manly Tub is supposed to be as a man, the two men have this special bond together and they show it. Tub then tells Frank, ‘†When I said that about my glands, that wasn’t true. The truth is I just shovel it in’† (40). Regardless being made fun of or picked on about Tub’s weight and clumsiness, Tub is yet a good listener and a great friend. Ironically, at the end of the story the two guys, Tub and Frank, are bonding and supporting each other at the diner they stop at to get warmed up before the hospital, even though their other friend Kenny is in the back of the truck dying. Frank tells Kenny, â€Å"’It wouldn’t hurt so much if you just stayed put. Now we’re going to the hospital. Got that? Say it—I’m going to the hospital’† (39). Once they leave the diner and are headed back towards the hospital, Tub turns back to Frank, â€Å"’I just pulled a real boner,† he said. What’s that? I left the directions on the table back there’† (39). A man having to be tough and to show no affection can sometimes take a toll on their physical self being, yet they can also still be somewhat sensitive to others emotions and feelings. In this short story by Tobias Wolff, â€Å"Hunters in the Snow†, Tub shows some situations of strength, weaknesses and hardships men endure as a friend or buddy.

Free Essays on The Hollowness Of The Upper Class

One of the topics that were explored in The Great Gatsby is the sociology of wealth, specifically, how the newly minted millionaires of the 1920s differ from and relate to the old aristocracy of the country’s richest families. In the novel, West Egg and its denizens represent the newly rich, while East Egg and its denizens, especially Daisy and Tom, represent the old aristocracy. Fitzgerald portrays the newly rich as being vulgar, gaudy, ostentatious, and lacking in social graces and taste. Gatsby, for example, lives in a monstrously ornate mansion, wears a pink suit, drives a Rolls-Royce, and does not pick up on subtle social signals, such as the insincerity of the Sloanes’ invitation to lunch. In contrast, the old aristocracy possesses grace, taste, subtlety, and elegance, epitomized by the Buchanans’ tasteful home and the flowing white dresses of Daisy and Jordan Baker. What the old aristocracy possesses in taste, however, it seems to lack in heart, as the East Eggers prove themselves careless, inconsiderate bullies who are so used to money’s ability to ease their minds that they never worry about hurting others. The Buchanans exemplify this stereotype when, at the end of the novel, they simply move to a new house far away rather than condescend to attend Gatsby’s funeral. Gatsby, on the other hand, whose recent wealth derives from criminal activity, has a sincere and loyal heart, remaining outside Daisy’s window until four in the morning in Chapter VII simply to make sure that Tom does not hurt her. Ironically, Gatsby’s good qualities (loyalty and love) lead to his death, as he takes the blame for killing Myrtle rather than letting Daisy be punished, and the Buchanans’ bad qualities (fickleness and selfishness) allow them to remove themselves from the tragedy not only physically but psychologically.... Free Essays on The Hollowness Of The Upper Class Free Essays on The Hollowness Of The Upper Class One of the topics that were explored in The Great Gatsby is the sociology of wealth, specifically, how the newly minted millionaires of the 1920s differ from and relate to the old aristocracy of the country’s richest families. In the novel, West Egg and its denizens represent the newly rich, while East Egg and its denizens, especially Daisy and Tom, represent the old aristocracy. Fitzgerald portrays the newly rich as being vulgar, gaudy, ostentatious, and lacking in social graces and taste. Gatsby, for example, lives in a monstrously ornate mansion, wears a pink suit, drives a Rolls-Royce, and does not pick up on subtle social signals, such as the insincerity of the Sloanes’ invitation to lunch. In contrast, the old aristocracy possesses grace, taste, subtlety, and elegance, epitomized by the Buchanans’ tasteful home and the flowing white dresses of Daisy and Jordan Baker. What the old aristocracy possesses in taste, however, it seems to lack in heart, as the East Eggers prove themselves careless, inconsiderate bullies who are so used to money’s ability to ease their minds that they never worry about hurting others. The Buchanans exemplify this stereotype when, at the end of the novel, they simply move to a new house far away rather than condescend to attend Gatsby’s funeral. Gatsby, on the other hand, whose recent wealth derives from criminal activity, has a sincere and loyal heart, remaining outside Daisy’s window until four in the morning in Chapter VII simply to make sure that Tom does not hurt her. Ironically, Gatsby’s good qualities (loyalty and love) lead to his death, as he takes the blame for killing Myrtle rather than letting Daisy be punished, and the Buchanans’ bad qualities (fickleness and selfishness) allow them to remove themselves from the tragedy not only physically but psychologically....

Obesity Example

Obesity Example Obesity – Term Paper Example HPE14 Section Obesity Dr. Stephen Nathanson Obesity is such an epidemic which has engulfed the entire world for many decades. Obesity increases the chances of many medical problems such as cardiovascular diseases, osteoarthritis and even some types of cancer (Butcher, 2006). It has also been discovered that obesity is one of the major causes of death with an estimation of above 100,000 people dying every year due to this disease. These are not the only problems obesity can cause many other problem such as complication in pregnancy and delivery. However, health issues are not the only problems associated with obesity there are also certain economic side effects of it (Sandman, 2007). Different nutritionists and dieticians suggest a number of solutions and cures for this disease. However, there are a few major categories where the first one is in the form of dieting in which the aim is to cut down on consumption of fattening food. Another popular technique is working out, which inclu des aerobics, yoga, gym, wait training and many others (Wright, 2004). Some people use the combination of these both with a proper weight loss plan, which is another technique. Also taking prescribed medication is essential to control obesity as medicines control appetite (Caprio, 2006). Also the surgical options have started to work more and more with the passage of time. Obesity is a disease that has no boundaries and is common amongst all age groups, gender and ethnic backgrounds. It is an epidemic that has spread all around the globe. Statistics show that 31% of Americans are considered obese with a BMI crossing 30 (Grossman, 2004).Butcher, Kristin F. Childhood Obesity: Trends and Potential Causes. The Future of Children, 16, 2006Caprio, Sonia. Treating Child Obesity and Associated Medical Conditions. The Future of Children, 16, 2006Grossman, Michael. The Economics of Obesity. Public Interest, 2004Sandman, Nirit. Fighting Childhood Obesity through Performance-Based Regulation of the Food Industry. Duke Law Journal, 56, 2007Wright, Jan. The Obesity Epidemic: Science, Morality and Ideology. Routledge, 2004

5 Alternate Writing Techniques in English You Havent Heard of

5 Alternate Writing Techniques in English You Havent Heard of 5 Alternate Writing Techniques in English You Havent Heard of Your professor reads through a dozen of papers each time he/she assigns an essay. If you want to get a high grade, you have to ensure that your paper stands out from the rest. How can you do that? If you have mastered the basic writing techniques, here are five more advanced ones that you can use to set yourself apart from the rest. 1. Be Original As often as possible, try to take a unique approach on the topic, offer an original perspective, or use your words in a fresh and interesting way. As your professor sifts through a dozen of papers, he/she does not want to see the same topic many times. Take a creative approach to the assignment that will help you stand out, and you will get a higher grade as a result. Depending on the assignment, you should also write in your own unique voice. For some assignments, you may need to be extremely formal and academic. However, if you have a more creative assignment, use an informative conversational tone. Write the way you would speak to someone you respect and feel comfortable with. Allow your writing to reflect your own personality and your style as well. Writing in such a manner allows you to interact with the audience. 2. Tell a Story If you have a practical, real-life anecdote that is related to the topic you are writing about, it is usually appropriate to tell briefly a story that illustrates your point. Not only this makes your point easier to understand, but it can also be entertaining for the reader. Many writers do not use this technique, so it is one of the ways to set your writing apart. However, make sure that your story is directly related to your paper and is not off topic or unnecessary. Also, get to the point quickly without spending an excessive amount of time on the story. A few sentences are usually enough to entertain the reader and to express your point. 3. Show, Do Not Tell This technique especially applies to creative writing, but it can be used in other types of writings as well. When you are writing, simple telling the reader some information, it is not really effective. It is better to show the reader through details, examples, and evidence. Paint a picture of the information you are trying to explain. In creative writing, this can include using the five senses to make your writing vital. Describe how something looks like, smells, feels, tastes, and sounds to create a vivid image in the reader’s mind. In informational or persuasive writing, such a technique can mean including examples and evidence to support the claims. Instead of saying that Abraham Lincoln is the greatest United States president, show that he is the greatest United States president by providing evidence and giving examples. Instead of saying that you were nervous, talk about your sweaty palms and racing heart. This is one of the best writing techniques in English, and it will surely impress anyone who reads your paper. 4. Use a Call to Action A call to action is better to use in persuasive writing. Such a technique invites your reader to take some sort of action, and it is an excellent item because it engages your audience and involves it in reading your paper. A call to action can be anything that is relevant to your topic. For example, if you just have spent an entire paper convincing readers that every individual is responsible for the health of the planet, you could conclude your essay by encouraging your readers to recycle or conserve water. If you write a persuasive paper about a law that everyone should think about, you can include a call to action advising your readers to call legislators or sign a petition. The call to action should invite the reader to act and make them involved in reading your paper. 5. Use of Figurative Language You have probably heard of figurative language before- this is the language that is used creatively and is not meant to be taken literally. Figurative language includes simile, metaphor, hyperbole, onomatopoeia, and symbolism. You should definitely use figurative language in creative writing, but it can also be an effective technique in informational or persuasive writing. A well-placed metaphor can impress your reader and make your point more beautiful and understandable. Next time you are assigned to write a paper, try using these techniques. Your professor will be surely impressed!

Security Operations Management Practicum Assignment

Security Operations Management Practicum - Assignment Example If I was an adjudicator and considering the investigative report done by the Special Agent, FBI, on   Smith Ronald James Smith DPOB: 2/5/1976, I would not have granted her the security clearance request. According to the investigative report gathered, the credit agencies had no unfavourable financial information on Smith. He was born in Davenport, Iowa, in 1976, on his security form it; he indicated that he had been arrested in high school over alleged smoking of marijuana. According to guideline regarding drug involvement, drug abuse is a condition that can raise a security concern and thus disqualifies an individual from been granted security clearance. By definition, drug abuse is the illegal use a drug in a manner that deviates from the correctly approved medical direction. Accordion to the Controlled Substance Act of 1970, Marijuana or Cannabis is classified as an illegal drug (Herbig 12). Further, a review of State Department travel records indicated that Smith had travelled outside the country on four different occasions. However, the date he indicated on his security form regarding his tour to Moscow did not match with the date on indicated in the State Department travel record. As if that was not enough, on his security form, he failed to indicate his tour to Rome, Italy. In the travel state department, it is clearly indicated that he travelled to he travelled to Rome, Italy on September 15, 1988, and returned on October 15, 1988. According to the Guideline E, personal conduct, dishonesty and questionable judgment is a concern that can result in unfavourable action for clearance eligibility (Herbig 12). However, Smith could have mitigated the security concerns if in good faith efforts he corrected the falsification of the dates before he was confronted with the facts. Other the other hand, if I was an adjudicator and considering the investigative report done by the Special Agent, FBI, on Susan Julia Kidwell, DPOB: 7/5/1986, I would have granted her the security clearance request. The aggravating factor that I would consider first is that Kidwell profoundly admitted that she owed the credit card debt and after discovering this, she filed for bankruptcy.  Ã‚  

Medea Essay Example | Topics and Well Written Essays - 750 words

Medea - Essay Example Through his skills in narration, Euripides takes the reader to an imaginary world where he/she is faced with every character and every dramatic situation of the play. The dramatic setting for the plight of the protagonist and the resulting plot for revenge which develops the character of Medea is portrayed by the playwright in a way which convinced his contemporary audience and continues to do so in the modern arena. As Mary Kuntz points out â€Å"in Euripides’†¦Medea, the peculiar necessity of betrayal and loyalty that makes a woman in some sense always an exile†¦Ã¢â‚¬  clarifies the strange ways of the protagonist in taking her revenge and the reader is cleverly guided by the dramatist. (Kuntz, 119) Through the skill of narration and characterization, the dramatist keeps the legacy of Greek drama, and the plot development of the play keeps the audience in high complexity of the characters’ world. The style of writing in the play helps Euripides in reflecti ng the life in Athens which also takes the audience to the dramatic setting. â€Å"To an audience raised on Aeschyluss larger- than-life personages, the leading characters of the Medea will seem disturbingly like the chattering high-folk of imperial Athens, whose dirty linen, though washed, has been hung out to dry.† (Collier and Machemer, 6) Therefore, the writing style of the playwright of Medea proves to be the single essential factor which determines the great response to the play. The plot development of Medea has a major role in the aesthetic enjoyment of the play, and the playwright has been effective in portraying the story of the revenge of a woman betrayed by her husband. Medea’s story has every characteristic of a great plot and the writing style of Euripides adds on to the beauty of the play. To the audience of Euripides, Medea’s pride in her murderous crimes is a strange expression of her foreignness to the land, and the telling of her

Industrialization Movement Essay Example | Topics and Well Written Essays - 1750 words

Industrialization Movement - Essay Example The US adopted the free market policy and private enterprise flourished. Fordism and post-Fordism assisted in the industrialization of the high order. However, banks operated with great conservatism and companies were forced to make quick profits and improve their value if they had to obtain financial support (Hutton, W 1995)Companies could downsize at will as per market requirements and as a consequence labour fetched high wages. It achieved economies of scale, had an active and vibrant financial market, a vast pool of skilled labour force, institutions of the state supporting labour welfare and the capitalist system was established as the dominant force of Industrialization (Hutton, W 1995). Post-1945, for its own sake to avoid recession, the US supported the industrialization movement in war-wrecked Europe which also adopted the free market policies of competition for rebuilding its industry, but due to its cultural and political makeup of consensus building, they adopted a more socialistic outlook. Lead by Germany and closely followed by Austria, Holland and Switzerland they industrialized with cooperation between all stakeholders, the financial institutions, the entrepreneurs and the labour, who had power-sharing representation on company boards (Hutton, W 1995). The respective governments also looked at this arrangement benignly as they themselves were products of national coalitions and consensus was of paramount importance. They invested heavily in social welfare. The result was that profit was not the prime motive but sharing of profits was more important. Labour was therefore content with less, and so was the banks that held large shares in the companies and ens ured their survival as vital stakeholders. Japan was a unique model of late industrialization.

Assignment 4 Example | Topics and Well Written Essays - 750 words - 2

4 - Assignment Example eader it is appropriate to take a more specific approach by evaluating one particular leader such as Sir Richard Branson during his tenure as the CEO of the Virgin Group. This evaluation seeks to determine Branson’s contributions to the Virgin Group as its leader. Implementation of effective leadership requires upholding high standards that should be reflected form the leader trickling down to the entire organization. This is in order to establish the organization’s culture that acts as the guidance and driving force (Schein, 2010, p.232). Branson is driven by innovation and creativity values that can be seen from his works. Considering his educational background when he started the company, the success that ensued is a reflection of high levels of innovation and creativity. As such, the group has absorbed these values and can arguably be considered to be among the greatest cultures of the Virgin Groups and a contributor to its success. For example, during Branson’s tenure as CEO the group portrayed great zeal for innovations through creativity such as the project to establish a space travel company to take people to space. This implies that leaders should portray desirable traits since they act as the foundations of the organiz ation’s culture. Additionally, leaders should strive to create a suitable working environment favorable for the entire workforce. This is because suitable working environments guarantee employees’ happiness which is crucial for maximum productivity (Koohang, 2008, p.166). A suitable environment is created through ensuring effective communication and relationships between the leaders and the employees. This allows both all workers including leaders to interact effectively allowing idea exchange. Branson is known as a people’s person who relates with most people and this has also been reflected in his relations with his employees. Considering his position as the founder of the organization, his interactions with employees act as

Timeline and Mind Map Essay Example | Topics and Well Written Essays - 1000 words

Timeline and Mind Map - Essay Example Maslow identifies five main concepts of human needs including physical, self-actualization, esteem, love, and safety requirements. After a review of the dynamic needs, Maslow further introduced new concepts into the motivation factors. For instance, cognitive needs came into lights. Knowledge and meaning are important aspects that motivate people towards management needs. Aesthetic needs such as appreciation, balance, form and beauty plays an integral role in the management. A working environment without these factors offer not only a platform of failure but also a denial of human needs. Locke believes a relationship exists between how difficult to perform a specific task and a goal. In many instances, goals are either too easy or vague. It, therefore, is important to formulate SMART goals that are specific and objective. Locke believes success in any management setup without goals is impossible. As a result, he came up with various strategies of setting goals that are both reachable and realistic. Undoubtedly, Locke’s theories remain one of the best guides to formulation of efficient theories. The five principles of goal setting should prioritize clarity of goals. According to him, clear goals are unambiguous, specific, and measurable with a definite time of completion. Clear goals allow employees to work with specific guidelines into reaching success. Additionally, the level of challenge plays an important role in motivating people towards success. Conceivably, people judge success based on the anticipated accomplishments. Rewards increase enthusiasm and realization of more difficult goals. It, therefore, is important to strike a balance between challenges and realistic goals. Commitment allows people to understand and commit into a goal when involved. Certainly, feedback and nature f task also plays an important role in clarity expectations. It vital to adjust goal difficulty, clarify expectation, and modify tasks for effectiveness. John Stacy

Early American history Assignment Example | Topics and Well Written Essays - 500 words

Early American history - Assignment Example They believed that if they could convert them, then it would reduce the likelihood of resistance. During this time, they became successful and the church grew stronger. Every component of colonial life felt its presence. The conversion of Indians was an advantage to the Spanish and played right into their hands. The new political structure, religion and societal difference made it difficult for the natives to have control over themselves instead found that they were the second-class citizens in their own land. Having converted the natives to Spanish cultures, they had the upper hand in controlling the American economy (Weisman, JoAnne and Deitch 34). With the new political and societal structures in place, new labor systems were introduced to replace those previously used by the natives. The Spanish held the belief that the Indies will exist as long as the Indians exist. The Spanish held the idea of exploiting the Indians. They would make them work in the mines and sugar plantations to acquire wealth to send to their country. The labor systems would ensure constant labor without resistance. They implemented this in order for them to collect taxes and for the tribute to be paid to the crown by the natives. The labor systems were implemented to ease in the management of the workforce. The systems were varied and improved with time. With religion and these systems in place, the Spanish were able to take control of America (Hickling 342). The Spanish introduced several labor systems in order to exploit the natural riches/resources. They used the heads of specific indigenous groups called the encomendero. This was system was called encomiendas. The head in exchange for protection and payment would command from the Indians, tribute and manual labor. The other system was the repartamientos. This system was later abolished except for mining. With realization that temporary and

Assignment 4 Example | Topics and Well Written Essays - 750 words - 2

4 - Assignment Example eader it is appropriate to take a more specific approach by evaluating one particular leader such as Sir Richard Branson during his tenure as the CEO of the Virgin Group. This evaluation seeks to determine Branson’s contributions to the Virgin Group as its leader. Implementation of effective leadership requires upholding high standards that should be reflected form the leader trickling down to the entire organization. This is in order to establish the organization’s culture that acts as the guidance and driving force (Schein, 2010, p.232). Branson is driven by innovation and creativity values that can be seen from his works. Considering his educational background when he started the company, the success that ensued is a reflection of high levels of innovation and creativity. As such, the group has absorbed these values and can arguably be considered to be among the greatest cultures of the Virgin Groups and a contributor to its success. For example, during Branson’s tenure as CEO the group portrayed great zeal for innovations through creativity such as the project to establish a space travel company to take people to space. This implies that leaders should portray desirable traits since they act as the foundations of the organiz ation’s culture. Additionally, leaders should strive to create a suitable working environment favorable for the entire workforce. This is because suitable working environments guarantee employees’ happiness which is crucial for maximum productivity (Koohang, 2008, p.166). A suitable environment is created through ensuring effective communication and relationships between the leaders and the employees. This allows both all workers including leaders to interact effectively allowing idea exchange. Branson is known as a people’s person who relates with most people and this has also been reflected in his relations with his employees. Considering his position as the founder of the organization, his interactions with employees act as

Early American history Assignment Example | Topics and Well Written Essays - 500 words

Early American history - Assignment Example They believed that if they could convert them, then it would reduce the likelihood of resistance. During this time, they became successful and the church grew stronger. Every component of colonial life felt its presence. The conversion of Indians was an advantage to the Spanish and played right into their hands. The new political structure, religion and societal difference made it difficult for the natives to have control over themselves instead found that they were the second-class citizens in their own land. Having converted the natives to Spanish cultures, they had the upper hand in controlling the American economy (Weisman, JoAnne and Deitch 34). With the new political and societal structures in place, new labor systems were introduced to replace those previously used by the natives. The Spanish held the belief that the Indies will exist as long as the Indians exist. The Spanish held the idea of exploiting the Indians. They would make them work in the mines and sugar plantations to acquire wealth to send to their country. The labor systems would ensure constant labor without resistance. They implemented this in order for them to collect taxes and for the tribute to be paid to the crown by the natives. The labor systems were implemented to ease in the management of the workforce. The systems were varied and improved with time. With religion and these systems in place, the Spanish were able to take control of America (Hickling 342). The Spanish introduced several labor systems in order to exploit the natural riches/resources. They used the heads of specific indigenous groups called the encomendero. This was system was called encomiendas. The head in exchange for protection and payment would command from the Indians, tribute and manual labor. The other system was the repartamientos. This system was later abolished except for mining. With realization that temporary and

Organizational Behavior Essay Example for Free

Organizational Behavior Essay With the advancement in technology the operations and scales of most business have become global in nature. Aside from this the target market of the corporations has also increased to include regional as well as international customers. This has requires the culture in most multination enterprises to change and adapt to diversification. Corporations have as a result invested in a diversified workforce that represents the various types of customers it targets and help create a much better understanding about the constantly changing and evolving target market. With the changing market dynamics the companies have also had to change their management styles. The most apparent trend for corporations has been to create a value based culture where the values are derived from the customer and business point of view the procurement training of employees is based on this value system. The best way to do this is by hiring people who have the desired talent and values required by the company. This reduces the cost of training and development for the company in the initial stages and contributes to a much better workforce which is intone with the organizations objectives and value system. However in most cases the new employees do require formal orientations where they are specifically informed about culture in place ion the organization and how the business conducts its operations. Yet again hiring people who share similar values as the organization does provides more harmony and direction for the workforce. Organization and Culture: Before establishing on a code of conduct of devising a formal culture for the organization, it is essential to define what organizational culture is. The culture at any organization is how the operations are performed in the entity and how the employees perform their specific jobs. Whenever the company is formally writing the essence of the culture it is acknowledging the core values of its operations and the company itself. As a result the culture should be representative of everyone in the organization and the values derived from it should benefit the company and its stakeholders as a whole. Therefore it is critically important for organizations to fully comprehend and understand the organizational culture in place in their organization before defining the values for the company or hiring personnel depending on their shared values with the business. Cameron and Quinn have designed a framework for the culture based on competing values. This framework identifies that there are essentially four kinds of cultures in an organization and any company can have either one of them or a combination as their organizational structure. These cultures have been specifically identified as the market culture, hierarchy culture and the adhocracy culture and the clan culture. Companies who have a clan type of a culture are organizations that operate based on their loyalty and relationship with others. Tradition and loyalty count as high priorities here and as a result employee commitment is a strong factor. Examples of organization that have this type of a corporate culture are the Japanese Companies. The market culture is characteristic of supermarkets and those companies operating in the retail sector. These kinds of organizations are result oriented and focus on getting the job done. The people usually employed in this company are competitive and goal oriented. The new hired sought by the company are leaders who can be tough and respond to the demanding nature of the organization. The company deems the pricing policies and intense competition as integral to the business. The vision of such organizations is to attain a large portion of the market share. Another form of an organizational cultures the hierarchy culture which is formalized in nature and structured according to rank and priority. The leaders in the organization are responsible for getting the work done and there is an essence of pride amongst the employees about their positioning the company. These companies are relatively predictable and they focus on hiring employees who are dependable and committed to long term employment in the company. The perfect examples of such organization are government organizations and public institutions. The last type of culture identified in the framework is the adhocracy culture which features entrepreneurship and creativity in the workplace. Organizations have this kind of a culture are usually dynamic and harbor innovation. They seek employees who are risk takers, creative and can be focus on the long term productivity and growth of the organization. The essence of this culture is innovation and commitment to change and diversification. An example of such a company is Google. Discussion: The main hotspots for cultural integration and diversification for Multinational Enterprises exist in the European, Asian and Middle East regions. A recent study was conducted to analyze the cultural orientation of the workforce and the similarities and differences for a multicultural workforce in Oman. The data for this research was conducted from about 700 employees employed in 6 large firms in Oman. â€Å"The results demonstrate a clear link between value orientations and preferences for particular HRM policies and practices. Group-oriented HRM practices are preferred by those who scored high on collectivism and being orientations, and those who scored low on thinking and doing orientations. Hierarchy-oriented HRM practices are preferred by those scoring high on hierarchy, subjugation and human nature-as-bad orientations, and those scoring low on thinking and mastery orientations. Finally, preference for loose and informal HRM practices was positively associated with being, and negatively associated with thinking, doing and harmony orientations. (Aycan, (et al), 2007) The HR employment policies and the recruitment process comprises of job identification and job design. When the specific characteristics of the job have been identified it becomes easier to document the requirements for the job. In market oriented firms companies seek prospective employees who are competitive and willing to embrace the values of the company. Colin Shaw conducted a research in association with the Marketing forum about employment in marketing. The research showed that â€Å"71 per cent of business leaders see customer experience as the next competitive battleground to be fought in a commercial marketplace — yet few are doing anything about it. Seven out of 10 customers say that emotions count for more than half of their customer experience. But most companies have not even thought through the emotions they are trying to evoke and will, therefore, struggle to recruit people who are able to evoke the positive emotions the company has identified. †(Shaw, 2002) Aside form simply managing diversity in the work force by creating a value based culture in the organization and hiring personnel on the basis of their value characteristics, the companies in multinational sectors can also develop relationship with their strategic partners, suppliers and affiliates on the basis of their organizational values. This is formally termed as Supply Relationship Orientation. Using this approach the organization can target a much diverse target market more efficiently and can also internalize most of its operations. The internal and external integration leads to strategic advantage for the company therefore further creating barriers to entry in the industry and making the organization more competitive. Job satisfaction is highly dependent upon the values that the employees have. These values can be cultural in nature or those endorsed by the organization. A study concerning the impact of cultural diversity on the employed job satisfaction showed that it is possible for people from different backgrounds and regions to have different values and work environment expectations. This specific study studied the Chinese nd Taiwanese organizations and depicted that â€Å"Integration, Confucian Work Dynamism and Human-heartedness are significantly different between Taiwanese and Chinese employees, while Moral discipline is not; Taiwanese employees have higher ES than Chinese employees; Taiwanese employees view career planning is the most important, while Chinese employees think management system is most important; For Taiwanese employees, Salary and benefit, Working load and Management system have effects on ES; Age and Education have effects on Chinese employees† (Chuan-Cheng Yu-Chen, 2007) Some cases of prominent organizations taking sides on their HRM and recruitment policies are depicted in the following examples. â€Å"Sears, for example, developed a strong culture based on its successes through the 1960s that kept later CEOs from making radical changes that were needed to respond to shifting consumer preferences. On the other hand, Wal-Mart, which was less restrained by its past, prospered during the same time period. † (Powell, 1998) When hiring new employees the bottom-line is to make way for a cohesive organization which is diversified in nature and its workforce yet is united in its structure, values and objectives. This is what has been termed as a model organization with an effective organizational perspective. Essentially the organization has two roles for an employee when it is hiring prospective personnel. These are that the organization needs employees who can help the organization grow and follow what is already in place in the organization. This is required to bring continuity into the business. However the other goal of the organization when recruiting new employees is to hire those candidates who are entrepreneurial in nature, risk takers and innovative, i. e. are willing to do what has never ever been done in the market or sector. In such situations the company needs to identify what are its core values and how it can attain both of its goals simultaneously. This requires identifying which values of the company fit the personal attributes of the company, and fit the situation the company is in. Then it needs to hire those employees which are suited to the values, goals and the job description in the company. â€Å"Searching for reinforcing fit on pivotal values is a good way for an organization to preserve the key elements of its culture. In fact, adherence to similar process values such as mutual respect, openness, participation, and consideration of alternative points of view facilitates a multicultural approach to diversity. On the other hand, searching for either reinforcing or extending fit on peripheral values seems unnecessary. Employees need to be allowed to express themselves as they wish, as long as they exhibit the pivotal values that support the organizations mission. † (Powell, 1998) Another view regarding value based recruitment of personnel is that the diversified and multinational corporations can invest in both kinds of employees by hiring those which are essential for the continuum of the organization as well as hiring those who fit the organization’s values and goals. This will enable corporations to have variety in the workplace and will aid in management of the diversified workforce by the use of actions teams. Aside from this there is another view which states that it may not be in the best interests of any organization to invest in the same values and culture over a long period of time. This is because the external and internal environment for the business is constantly changing and this requires the culture, and values of the organizations to also reflect change with the passage of time. â€Å"To be ready to play fundamentally different games at short notice, organizations need to keep themselves from being overly committed to one particular strategy. † (Powell, 1998) One way of adopting diversity in an organization and building a value based culture to sustain objectives is through the sequential process. The reason for using this process for managing diversity is due to the fact that the external environment is in a continuous change and the main stakeholders of any company are also facing similar changes in their lives. This makes the purchase decisions to be made on the basis of the vales of the company and therefore the employees and people in the organization are also required to work in accordance with the values of the company. An article by Steve Schuller in 2005 stated that merging diversification and value based culture the organization requires the company to adopt a focused hiring policy. This means that the company should strive to hire like minded people who share the values of the company. This can require employing on traditionally recruiting methods which can take the form of partnering with similar organization or organizations having similar technology and objectives. â€Å"Hiring is only the first step. Educating employees to understand and appreciate cultural differences and providing them with guidance about what diversity means to the organization is the most effective way to create an inclusive culture. Timing is critical. Dont make the mistake of marketing to diverse groups before providing your employees with the support and training they need to service these guests, who might have unique needs. Doing so could create negative guest experiences or hurt your efforts in the community. (Schuller, 2005). This text provides answers to the question whether only hiring personnel who share the values of the company is sufficient or should they be trained or not. The article states that even for newly hired personnel who share the values of the company it is essential for the business to provide them with orientation, mentoring and customer service training for leadership development according to the business ethics and the organizational culture in place in the company. Aside from this it is also important to communicate the values of the business and the company to the customers as well as to the employees. â€Å"Values are communicated to employees via overt internal communications, the ripple effect, senior management example/involvement, HR activities and external communications. While for consumers, values are communicated via their holistic experiences of the brand, interactions with employees, external brand communications and the tangible elements of the service offering. (De Chernatony, Cottam Segal-Horn, 2006) Conclusion: It can be derived from the above illustrated discussion that in order to manage diversity in the workplace and in the operations it is best to manage the company according to its salient nd existing value structure. This is the best recommended method for managing diversity as it does not contain any bias and conforms to the legal laws of the state and the personal values of the employees and the staff in the organization. The best way for establishing a value based organization culture is to first identify the culture for the organization and highlight its main points. The key values which give the company a comparative advantage and a competitive edge can be focused upon and these values can be derived top establish a new culture which is adaptable, innovative and in accordance with the changes taking place in the internal as well as the eternal environment of the business. Most companies seek to retain and manage the value based culture of the organization by hiring those individuals who share the commitment and the values of the organization. However it should be realized that even like minded people can end up having conflicts and as a result a base period of training has to be established in the organization for successfully managing the organization and its human capital.

I Came, I Saw, I Conquered

I Came, I Saw, I Conquered They say that the records are meant to be broken, Fortresses are built to be conquered and benchmarks are set to be achieved because if it wasnt for a record to be broken, benchmark to be achieved or a fortress to be conquered nobody would have ever built it in first place. A great personality once said that anything could be achieved but for that you should leave no stones unturned and victory will be yours. I, Shakeel Maqsood, and my team of Food Division, Gujranwala zone had the same thing in mind when we set the target of achieving a staggering 42.7 Million rupees sale in the month of August 2009; 10 Million rupees sales in Gujranwala city and 10 Million rupees sales in Sialkot city. My teams supervisors namely Shehzad Shah in Gujranwala and Adnan Yousaf in Sialkot took on the responsibility of delivering it and goodness me didnt they do well. Responsibilities were delegated to the individual team members of setting their own daily targets according to the plan and try to put in their best effort. Nobody was allowed to leave early even if the daily targets were met, they were asked to plan for the day ahead. It was for the first time in all my years with my team that I saw them turning from boys into men as they achieved such a huge target. It was intense work for best part of one month and I would like to congratulate my team for achieving this milestone which weve been looking to do so since very long. I would like to thank my dear God Almighty Allah for making me achieve this target and I would also like to heap praise on our respected NSM, Mr. Nadeem Khan and RSM, Mr. Amjad Niaz for giving us the kind of support we needed to achieve this target. Also I would like to thank National Foods Supply Chain and Logistics department because if it wasnt for their on-time stock deliveries this target would not have been possible. I hope that we keep on delivering better targets and achieve them in grand style. May God be with us All. Ameen.

Tom’s closing speech in The Glass Menagerie -- English Literature Tenn

Tom’s closing speech in The Glass Menagerie Tom’s closing speech in The Glass Menagerie is very emotional and ironic. However, this monologue is somewhat ambiguous and doesn’t implicitly state whether Tom found the adventure he sought. It seems as though he never returned to St. Louis, and spent the remainder of his life wandering from place to place. This is inferred when he says,† I didn’t go to the moon, I went much further-for time is the longest distance between two places†¦Ã¢â‚¬  Throughout the play, the fire escape has been a symbol of Tom’s entrance and exit into both his reality and his dream world. He tells us that his departure marked the last time he â€Å"descended the steps of this fire-escape†, thus permanently embarking on his journey of solitude into what was once only a part of his dream world. From the statement, â€Å"(I) followed, from then on, in my father’s footsteps..† the reader can see that Tom acknowledges that he has chosen a path which is very similar to that of his father’s. In recognising this fact, Tom also admits that he abandoned his family just like Mr. Wingfield did. Tom’s journey does not seem to bring the escape and excitement that he had always longed for. He says, â€Å"The cities swept about me like dead leaves..† This description does not sound as though it comes from a traveller who is ecstatic about visiting different parts of the world. Cities are anything but dead; on the contrary, they are vibrant and full of life, and persons who are artistically inclined tend to be attracted to bustling cities. By categorising all the cities as dead leaves, Tom classifies them as similar entities in which he notices no individuality, uniqueness or excitement. He cannot relish in the beau... ...scape, and she will most likely carry this pain for the rest of her life. It also symbolises Tom’s final farewell to her. Essentially, this monologue reveals that Tom’s escape has not been as complete or as perfect as he had hoped. While he has escaped the physical limitations of the Wingfield apartment and the restrictions of his job at the warehouse, memories from his past and feelings of regret seem to create an intangible prison for Tom. He has been unable to remove himself from the coffin and leave all the nails untouched, as was his former desire. His statement of â€Å"I am more faithful than I intended to be!† alludes to the fact that he is fully cognisant that he has left his family to struggle with the consequences of his departure. The Glass Menagerie ends with Tom’s life being exactly opposite to the one he had foreseen when he planned his escape.

Research on Food Allergies Essay -- Allergy Allergic Food Essays

Research on Food Allergies True food allergies are not as common as many people believe and do in fact only affect about 2% of children. However, they are more common in younger children (affecting about 5-8% of younger children). Fortunately, most younger children will outgrow these food allergies by the time that they are three years old. Symptoms of a food allergies can often include wheezing and difficulty in breathing, along with itchy skin rashes, including hives, vomiting, diarrhea, nausea, abdominal pain and swelling around the mouth and in the throat (common with nut allergies). These symptoms usually develop fairly quickly after a child ingests the food that they are allergic to, often within minutes and within anything up to an hour or so. Nasal symptoms by themselves, such as congestion or a runny nose, are usually not caused by food allergies as such. Symptoms for food allergies can be both mild or very severe, depending up on how much of the food the child ingested and how allergic they are to the food. A severe reaction can include anaphylaxis, with difficulty breathing, swelling in the mouth and throat, decreased blood pressure, shock and in the more sever cases, even death. More common than food allergies are intolerances to certain foods, which can cause vomiting, diarrhoea, spitting up, and skin rashes. An example of such a reaction occurs in children with lactose intolerance, which occurs because of a deficiency of the enzyme lactase, which normally breaks down the sugar lactose in the bosy. Children without this enzyme or who have a decreased amount of the enzyme, develop symptoms after drinking lactos... ...does not improve with these interventions or if they have had a severe allergic reaction, then they should consider having them see an allergy specialist for testing to figure out what foods they are allergic to and to possibly start allergy injections. * Children with severe allergic reactions or anaphylaxis should wear a medical alert bracelet to notify others of their condition and should carry an epinephrine auto-injector (such as the Epi Pen JR) to ensure rapid treatment during an allergic reaction. * Most importantly, learn to read food labels and look for ingredients that a child may be allergic to and practice strict avoidance of those foods. If parents don't know what an ingredient is, then call the manufacturer before giving it to the child to be safe.

Open Systems Interconnection (Osi) Model Essay

The two most recognized network reference models are: The Open Systems Interconnection (OSI) model †¢ The Department of Defense (DoD) model Without the framework that network models provide, all network hardware and software would have been proprietary. Organizations would have been locked into a single vendor’s equipment, and global networks like the Internet would have been impractical, if not impossible. Network models are organized into layers, with each layer representing a specific networking function. These functions are controlled by protocols, which are rules that govern end-to-end communication between devices. Protocols on one layer will interact with protocols on the layer above and below it, forming a protocol suite or stack. The TCP/IP suite is the most prevalent protocol suite, and is the foundation of the Internet. A network model is not a physical entity – there is no OSI device. Manufacturers do not always strictly adhere to a reference model’s blueprint, and thus not every protocol fits perfectly within a single layer. Some protocols can function across multiple layers. *** All original material copyright  © 2012 by Aaron Balchunas (aaron@routeralley. com), unless otherwise noted. All other material copyright  © of their respective owners. This material may be copied and used freely, but may not be altered or sold without the expressed written consent of the owner of the above copyright. Updated material may be found at http://www. routeralley. com. OSI Reference Model v1. 21 – Aaron Balchunas 2 OSI Reference Model The Open Systems Interconnection (OSI) model was developed by the International Organization for Standardization (ISO), and formalized in 1984. It provided the first framework governing how information should be sent across a network.

If it is possible Xiaomi trade in SA

Leno's purchase of Motorola Mobility became official on same day, and with its new subsidy, the company has become the third-largest smartened manufacturer in the world with 8 percent market share, bumping Axiom down to fourth. Still, Axiom said it has its sights set on raising enough money to become the world's most valuable private tech firm. 1. 2 International expansion In just four years, Axiom, which is known colloquially as â€Å"little rice,† has gone from a strictly low-end producer to competition for some of the largest mobile companies in China such as Apple Inc. ND Samsung Electronics Co. Ltd. Now, global expansion is on the horizon, but there are plenty of hurdles for Axiom to export its phones and its philosophy to the West. This called Axiom must enter the international market The process started early last ear by testing water in Hong Kong, Taiwan and Singapore. Axiom's flash sale strategy proved a huge success in these markets. Beginning of this year, Axiom ann ounced Axiom would expand to 10 countries this year.We can see that Axiom wanted to target markets similar to China, developing countries with huge population where its low price is an advantage. Assai: Malaysia, India, Indonesia, Thailand, Vietnam; Europe: Russia, Turkey; America: Brazil, Mexico. We can see, Africa isn't in its expanding list. But we group strongly recommended Axiom export South Africa, the reason and the strategy analysis as below. . South Africa PEST Analysis and Cell industry introduction by ups 2. Political South Africa is a parliamentary republic, although unlike most such republics the President is both head of stated head of government, and depends for his tenure on the confidence of Parliament. The executive, legislature and judiciary are all subject to the supremacy of the Constitution, and the superior courts have the power to strike down executive actions and acts of Parliament if they are unconstitutional. The National Assembly, the lower house of Parli ament, consists of 400 members and is elected every five years y a system of party-list proportional representation.The National Council of Provinces, the upper house, consists of ninety members, with each of the nine provincial electroluminescent ten members. After each parliamentary election, the National Assembly elects one of its members as President; hence the President serves a term of office the same as that Of the Assembly, normally five years. NO President may serve more than two terms in office. The President appoints a Deputy President and Ministers, who form the Cabinet which consists of Departments and Ministries.The President and the Cabinet may be moved by the National Assembly by a motion of no confidence. In the most recent election, held on 7 May 2014, the African National Congress (NC) won 62. 2% of the vote and 249 seats, while the main opposition, the Democratic Alliance (DAD) won 22. 2% of the vote and 89 seats. The Economic Freedom Fighters, founded by Julius Male, the former President of the Ann.'s Youth Wing who was later expelled from the NC, won 6. 4% of the vote and 25 seats.The NC has been the governing political party in South Africa since the end of apartheid. Since 2004, the country has had many thousands of popular protests, some Eileen, making it, according to one academic, the â€Å"most protest-rich country in the world†. There have been a number of incidents of political repression as well as threats of future repression in violation of this constitution leading some analysts and civil society organizations to conclude that there is or could be a new climate of political repression, or a decline in political tolerance.Leaders of the BRICKS nations at the G-20 summit in Brisbane, 15 November 2014. South African President Jacob Zamia and Chinese President Huh Joints upgraded bilateral ties between the two countries on 24 AUgUSt 201 0, hen they signed the Beijing Agreement, which elevated South Africans earlier â€Å"s trategic partnership† with China to the higher level of â€Å"comprehensive strategic partnership† in both economic and political affairs, including the strengthening of exchanges be;en their respective ruling parties and legislatures.In April 2011, South Africa formally joined the Brazil-Russia-India- China (BRICKS) grouping of countries, identified by President Zamia as the country's largest trading partners, and also the largest trading partners with Africa as a whole. Zamia asserted that BRICKS member countries would also ark with each other through the SIN, the Group of Twenty (620) and the India, Brazil South Africa (BIBS) forum. By 201 3, China have become the single largest trading partner of South Africa. 2. 2 Economy South Africa has a mixed economy, the second largest in Africa after Nigeria.It also has a relatively high GAP per capita compared to other countries in sub-Sahara Africa ($1 1,750 at APP as of 2012). Despite this, south Africa is still burdened b y a relatively high rate of poverty and unemployment, and is also ranked in the top 10 countries in the world for income inequality, measured by the Gin coefficient. Unlike most of the world's poor countries, South Africa does not have a thriving informal economy; according to COED estimates, only 15% of South African jobs are in the informal sector, compared with around half in Brazil and India and nearly three-quarters in Indonesia.The COED attributes this difference to South Africans widespread welfare system. World Bank research shows that South Africa has one of the widest gaps between per capita GNP versus its Human Development Index ranking, with only Botswana showing a larger gap. After 1 994 overspent policy brought down inflation, stabilized public finances, and some foreign capital was attracted, however growth was still subpart. From 2004 onward economic growth picked up significantly; both employment and capital formation increased. South Africa is a popular tourist des tination, and a substantial amount of revenue comes from tourism.Illegal immigrants are involved in informal trading. Many immigrants to South Africa continue to live in poor conditions, and the immigration policy has become increasingly restrictive since 1994. Principal international trading partners of South Africa-?besides other African countries-?include Germany, the United States, China, Japan, the United Kingdom and Spain. The South African agricultural industry contributes around of formal employment, relatively low compared to other parts of Africa, as well as providing work for casual laborers and contributing around 2. 6% of GAP for the nation.Due to the aridity of the land, only 13. 5% can be used for crop production, and only 3% is considered high potential land. In August 2013, South Africa was ranked as the top African Country of the Future by FED magazine based on the country's economic potential, labor environment, cost-effectiveness, infrastructure, business friendl iness, and foreign direct environmentalist's. The IFS ranks South Africa as the 36th safest tax haven in the world, ahead Of the Philippines but behind the Bahamas. 2. 3 social During 1995-2003, the number of formal jobs decreased and informal jobs increased; overall unemployment worsened.The government's Black Economic Empowerment policies have drawn criticism from Nave Magenta, lead economist for research and information at the Development Bank of Southern Africa, for focusing â€Å"almost exclusively on promoting individual wineries by black people (which) does little to address broader economic disparities, though the rich may become more diverse. † Official affirmative action policies have seen a rise in black economic wealth and an emerging black middle class. Other problems include state ownership and interference, which impose high barriers to entry in many areas.Restrictive labor regulations have contributed to the unemployment malaise. Along with many African nation s, South Africa has been experiencing a ‘brain drain in the past 20 years. This is believed to be potentially damaging for the regional economy, not in citation given][clarification needed]and is almost certainly detrimental for the well-being of those reliant on the healthcare infrastructure. The skills drain in South Africa tends to demonstrate racial contours given the skills distribution legacy of South Africa and has thus resulted in large white South African communities abroad.However, the statistics which purport to show a brain drain are disputed and also do not account for repatriation and expiry of foreign work contracts. According to several surveys there has been a reverse in brain drain following the global uncial crisis of 2008-2009 and expiration of foreign work contracts. In the first quarter of 2011, confidence levels for graduate professionals were recorded at a level of in a UPS survey. 2. 4 Technological Several important scientific and technological develo pments have originated in South Africa.The first human-to-human heart transplant was performed by cardiac surgeon Christiana Bernard at Grotto Churl Hospital in December 1967, Max Tiller developed a vaccine against yellow fever, Allan McLeod Carjack pioneered x-ray computed tomography, and Aaron Kaleidoscope aerographical electron microscopy techniques. With the exception of that of Bernard, all of these advancements were recognized with Nobel Prizes. Sydney Brenner won most recently, in 2002, for his pioneering work in molecular biology.Mark Shuttlecock founded an early Internet security company Thaw, that was subsequently bought out by world-leader Version. Despite government efforts to encourage entrepreneurship in biotechnology, IT and other high technology fields, no other notable groundbreaking companies have been founded in South Africa. It is the expressed objective of he government to transition the economy to be more reliant on high technology, based on the realization tha t South Africa cannot compete with Far Eastern economies in manufacturing, nor can the republic rely on its mineral wealth in perpetuity.South Africa has cultivated a burgeoning astronomy community. It hosts the Southern African Large Telescope, the largest optical telescope in the southern hemisphere. South Africa is currently building the Karol Array Telescope as a pathfinder for the ?1. 5 billion Square Kilometer Array project. On 25 May 201 2 it was announced that hosting of the Square Kilometer Array Telescope will be split over both the South African and the Australia/New Zealand sites.Telecommunications infrastructure in South Africa provides modern and efficient service to urban areas, including cellular and internet services. In 1 997, Talked, the South African telecommunications partially, was partly privatized and entered into a strategic equity partnership with a consortium of two companies, including CBS, a U. S. Telecommunications company. In exchange for exclusivity ( a monopoly) to provide certain services for 5 years, Talked assumed an obligation to facilitate network modernization and expansion into the unseeded areas.A Second Network Operator was to be licensed to compete with Talked across its spectrum of services in 2002, although this license was only officially handed over in late 2005 and has recently begun operating under the name, Motel . Five cellular companies provide service to over 30 million subscribers, with South Africa considered to have the 4th most advanced mobile telecommunications network worldwide. The five cellular providers are Voodoos, MET, Cell C,Virgin Mobile and Talked (Mobile), which is run by Talked. 2.Mobile Industry Telecommunications is one of the fastest growing sectors of South Africans economy, driven by explosive growth in mobile telephony and broadband connectivity. With a network that is 99. 9% digital and includes the latest in fixed-line, wireless and satellite communication, the country has the most dev eloped telecoms network in Africa. South Africans has a relatively low rate of fixed-line telephony, with around 4. 2;million fixed-line connections (I TU, 201 0). Fixed-line telephony is dominated by Talked, which is listed on the SSE and majority owned by the Department of Communications.Telecoms monopoly in running fixed-line services came to an end in 2006, when the country's second fixed-line operator, Motel, began its operations. Majority- owned by Indian's Data Communications, Motel offers voice and data services to around 9-million customers. Mobile phone use in South Africa has increased from 17% of adults in 2000 to 76% in 201 0, according to research firm Nielsen Southern Africa. Today, more South Africans 29-million use mobile phones than radio (28-million), TV (27-million) or personal computers (6-million).Less than 5-million South Africans use landlines phones. South Africa has four licensed mobile operators: MET N, Voodoos (majority owned by UK Videophone), Cell C (75 % owned by Saudi Ogre, an international telecommunications holdings firm), and ATA, a subsidiary of Talked. Mobile penetration is estimated at more than 1 0%, one of the highest rates in the world. South African mobile companies are also making inroads internationally, with MET leading the way: the company has well over 1 O- million subscribers in more than 20 countries in Africa, Asia and the Middle East.The increase in usage of mobile and smartness has also lead to increasing numbers of South Africans using the Internet. There were an estimated 8. 5-million users by the end of 201 1, up from 6. 8-million the year before. It is projected that the 10-million user barrier will be broken by the end of 201 2 (World Wide Word, May 2012). While mobile phones are driving usage, data costs are being driven down by the increasing number of undersea cables connecting sub-Sahara Africa to the rest of the world. Undersea cable capacity to South Africa at the end of 201 1 was 2. 69 Terabyte a s econd (Tips), and that will rise to 11. Tips by the end of 2012. This doubled again in 2013. The government, via the Department of Communications, aims to implement a national broadband network to ensure universal access by 2020. Broadband Infract, the state-owned company tasked with improving internet access and bringing down broadband prices, sells high-capacity long-distance transmission services to telecoms operators, internet service providers and other value added network service providers. MET N, Voodoos and Motel are jointly building a skim fiber-optic cable en;ark connecting several major centers across South Africa.The first phase of the cable, linking Sautà ©ing with Zulu-Natal, as commissioned in June 2010. Fibbers Telecommunications is building a 12 km national open-access fiber-optic broadband network, which will increase the supply of long-distance capacity between major cities such as Johannesburg, Cape Toffee and Durban, as well as towns and rural areas along the r oute. It is a partnership between Cell C, CIT firm Internet Solutions, and investment management and advisory firm Convergence Partners. Provinces, via their municipalities, also have plans to invest in affordable broadband infrastructure.The Western Cape, for example, aims to connect the 4 000 overspent facilities and every school in the province to a broadband network, as well as ensure the public has easy access to CIT facilities. 3. How to operate Axiom in South Africa 3. 1 The smartened market in AS Lees see a South African Mobile Report reveals the mobile phone brands of choice by South Africans Internet users, which showed that the most popular mobile phone brands among the country's Internet users are BlackBerry, Samsung, Monika, and Apple.The following chart shows the mobile phone brands owned by South African Internet users. Mobile phone brands owned in AS It should be noted that a single user can own multiple devices. 3. 2 What phones South Africans really want Smartened purchase preference The low position of Apple's phone (12. 3%) is mainly attributed to the fact that phones are relatively expensive in the country. The similar proportion Apple in these two chart shows the Apple purchaser has kind of brand loyalty.High owned level of Monika and Blackberry exceed two thirds, but preference of these two brand account less than one third, many South Africans plan to purchase a Samsung smartened when they upgrade their current phone. Samsung is expected to be the market leader in South Africa over the next few years. So we assume here that more people tend to price sensitive in choosing smartened, and the biggest competitors could be Samsung, we have great market space to serve in the price sensitive smartened users. 3. 3 How does Axiom benefit S. A. smartened users?Specs Comparison between Mi 4 vs. Samsung vs. Expire Z vs. ETC MM We clearly see the main specs among these new generation phones , MI are more competitive in RAM and Battery use based on t he similarities of other specs. We check from commerce website ,the price of Samsung SO sell ERROR, in exchange with ARM, about RHOMB ,kind of lower the price compare with China. But after calculating the changing price ,Samsung still has higher in half than MIM. So from both pictures to illustrate , we find the Axiom user will enjoy the fast speed of operating, touch, big screen, nice design, and very competitive price. . 4 How to position it? For the nice experience with good price, the dynamic image will attract more young generation and the group people who more care the good performance-cost that are our advantages , less brand loyalty users tend to our first lot users in AS. )Butte need to cultivate our own brand fans, our business model and the process of manufacturing are difficult to be copied by other international brand , and it is impossible for AS local people to do such kind of brand, from product itself we have great advantage 2)Low level image difficult to be changed when you want to enter into the high level .So we position our products as high quality ,good In cost performance . 3. 5 Business Model in overseas trade For supplies, we still put manufacturers in China, some good suppliers we have been cooperated with , air ship to South Africa by CA airlines. TO open he market we need to find more channels, social medias are still our main tool to do marketing, for it is difficult to find a close partner as agent to do that , but finding exclusive agents also is our acceptable way in South Africa market.At the beginning Partnered with local commerce website such as Edgewise (claimed largest online mall in South Apical). South Africa Official Faceable Page We might sell its products on its official website in the future. We might cooperate the local agents having the experience store to sell together. With a bit higher price , ERROR for MIM is similar to the price buying Samsung SO, the old generation of Samsung and one-year distributor warranty. Unitary products and concentration Every year only arise one product, and focus on it; Focus on one price point, only do one product.This strategy has help the company to better control the quality, especially technology about the hardware. We can continue this business model in AS Already invite costumer to participate in the product design At the beginning of designing the products, Axiom listen to costumer's opinion widely and this action make the products more cater to costumer's needs and second potentially arouse the purchase desire of consumer. N SAC'S experience store,We will invite AS local to participate in the product improvement.Treat costumer friendly and provide petty favors After the first launch of MOM, when they buy the products, we will give them coupon and a thank you letter, together with a film to protect the mobile phone. All these actions can make the consumer deeply feel the sense of belonging to Axiom Company and win good public praise. High configuration b ut low price-â€Å"Future Goods†, price difference with the nominal and actual Axiom's normal price is 1999 however the actual price to buy it normally is ore than 1 999 even is 2499 as it use the strategy â€Å"Panic buying†.Costumer finally buy it with even with price 2499 which is much higher than the nominal price they still think it's worthy. And this is the key point for Axiom to success to use customer's mentality. This will be our main strategy in AS. To develop greatly in AS,we will put effort to attract local Venture Investment. After the first launch of MOM,we will develop other products to be aliened with domestic:Hardware,Software and Internet service. In summary, we start by launching local official website and Faceable Page, ND local forum.We would choose to sell its product on local official website, or cooperate with local e-commerce website. Gradually, when we could fully localize and solve delivery and payment issues, it will sell on its official web site, also the not very low price, we can cooperate with local agent to have experience store. 4. Risk and Return Analysis by SOOT We need to think about risks in South Africa The news for Axiom over the internet can be easily found, but not all of them are good news. The good news is that Axiom keeps its strong performance in China market. 1 Creativeness However, recent news by PC World questioned privacy concerns about Axiom sending user data its server without permission. What's more, Axiom's globalization is shadowed by its claim of â€Å"Apple of China†. The launch of MIL 6 soon got tech media's critics of â€Å"copying ISO 7†. Its goanna take Axiom a long time to build its brand internationally, It will not be an easy battle for Axiom to change its global image of â€Å"copycat†, but we will have to wait and see. 4. 2 Leadership Axiom's CEO Lei June plays an important role in Axiom's marketing in China.But stepping out of China, nobody knows Lei June. Rath er than being an positive brand influence, Lei Sun's early claim of being â€Å"Steve Jobs† in China actually is a big hurdle for Axiom's globalization. Nobody will care about an imitator. 4. 3 E-Commerce Channel Axiom's flash sale in China is extremely successful, with direct online-only sale on its official website. But the e-commerce business environment may differ in different countries, marketing, logistics and customer services varied. How Axiom remain close relationships with its customers will be an even cougher challenge for the culture understanding. . 4 Quality Control When going abroad in AS, Axiom should pay more attention to its quality control to prevent large scale complaints, and really focus on customer services to build up the brand's word-of-mouth. After all, high quality smartened with low price is everything to Axiom. 4. 5 Chain Expansion Africa is so different with other continents, the country we target has the highest GAP level in Africa, and most cou ntries in Africa people cannot imitate the consumption habit, many are considering the basic needs.