Threats and Opportunities for the Development of the Leading News Channel CNN Free Essay Example, 3000 words

CNN has a global presence and is available in 212 countries, and it is the CNN International branch of CNN which serves its global audiences. It is the number two news network in the US, with BBC ruling the product ladder of news channels. Since it has launched, it has extended the CNN brand into various other satellite and cable TV networks, as well as a radio channel of its own. In addition to that, it has many websites where it has made its reach. The media industry is an industry which has seen its emergence in the last decade or so and is flourishing at an amazing rate. To belong to the media industry, let us study some of the characteristics of the industry itself and of the people that belong to it: - DYNAMIC: The industry is dynamic and fast-paced. If a news channel organization is ever visited, it can be seen that nobody is sitting idle and there is a certain aura of urgency in the atmosphere. Everybody is on their toes and ready for action. This characteristic is highly a pplicable when there is breaking news and the news channel has to react to the situation in an effective manner despite personal concerns and make the news reach out to the audience somehow. - TIME-SPECIFIC: The industry is highly bound by time. We will write a custom essay sample on Threats and Opportunities for the Development of the Leading News Channel CNN or any topic specifically for you Only $17.96 $11.86/page This is because the number of programs that are broadcasted on the news channel analyze news according to their own viewpoints, for example, The Joy Behar Show. If any political party's sentiments are hurt in any way or the social sentiments of any particular group of people is hurt, it can then become a danger for the organizations.